Mobile loyalty has changed and created more ROI than ever before. This situation attracting young consumers is even stronger. Many of the restaurant use loyalty system to manage these interactions. This is good news for brands because mobile drives are more loyal than any other platform. Why is that? Because mobile loyalty system meet the needs of their members at the moment they benefit the most. It support location data, consumer preferences, application usage, attributes, and purchase history, such as frequency and spending. With this user-specific data, you can know deeper and more understanding of customer behavior.