What is SEO
SEO stands for “Search Engine Optimization.” This is the practice of optimizing the site, making them occupy a higher position in Google or other search engines known as search results. SEO may target different types of searches, including image search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, computer programming algorithms determine search engine behavior, what people search for, actual search terms or keywords entered in search engines, and which search engines are preferred by the target audience.
How to improve?
Increase page loading speed
Your page loading time is important for several reasons. First, if your loading speed is too slow, Google will recognize this and it will reduce your ranking. However, slow sites can also affect how your site visitors interact with you. Therefore, these negative interactions can also damage your rankings.
Create keywords for each page.
Adding keywords or key phrases to each of your website pages will help you follow the content of that page. In addition, Google will understand the content of the page and help guide traffic to that page as they find relevant search queries. Please note that the goal is to help Google categorize your content. Make it as easy as possible for Google to understand all the content of your pages.
Optimize your image
Images are great for your website. However, if you want these images to improve your SEO rankings, you need to make sure they are properly optimized. Factors such as file format and size. Huge images may slow down your page loading time. Resize the image or compress the image. You can also use images to hide keywords by naming them accordingly.
Make sure your website is mobile friendly
Nowadays, a lot of people are using small device to browse the internet. If your website is not mobile friendly, it will affect users viewing your website. In fact, Google will reduce the ranking of the search engine in the website. So mobile friendly website is very important.
Update your content regularly
You may have noticed that our attitude towards content is very strong. The same is true for search engines. Regularly updated content is considered one of the best metrics for site relevance, so be sure to stay fresh.