Choosing the colors used in the logo is critical to developing a brand’s beauty. Color should highlight your business advantage and attract target customers. For example, if your brand represents reliability and your target customer is over 50, using grey in your logo will suit you. But if your target customer is a child, using grey in your logo will be a strict no.
You must also consider color psychology – the way color affects emotions and behavior. For example, blue symbolizes credibility and maturity, which is the main reason why blue is used more than half of all logos, including the Facebook logo. The red color applied in the red sign is a universal symbol of passion, excitement and anger. On the other hand, the other color used in the logo is yellow, fresh, happy and full of energy. For a company that represents excitement, energy and freshness, the perfect combination of red and yellow.
Limit the number of colors to a maximum of three. Using too many colors will make your logo look flashy and unprofessional.